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The New York Times has an interesting story about how Amazon is turning the city of Seattle into a laboratory "for its expanding array of unconventional experiments in bricks-and-mortar retailing." This is hardly the only change that Amazon has brought to the city, the story notes, saying that its "success in online commerce has transformed Seattle by bringing jobs, wealth and an almost insatiable appetite for office space — along with grumbling about how expensive the city is getting."

The Times writes that "Amazon isn’t alone in using Seattle, home to Starbucks and other major retail brands, as a proving ground for new ideas in stores. But it is the main attraction among people focused on innovation in the category."

One expert puts it this way: "“I look at Seattle as the center of the retail universe."

Fascinating story, and you can read it here.
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