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Crain's Chicago Business reports that Sears CEO Edward Lampert is saying that he expects the company to have a fourth quarter loss of at least $535 million, "including an impairment charge related to the Sears trade name of $350 million to $400 million."

It is that last part that is instructive.

What it means is that Sears' fortunes have declined so precipitously that the company's brand name is worth less that it used to be.

This is, Crain's writes, "the second consecutive year Sears has written down the value of its name. Last year, the retailer posted a $180 million impairment charge related to its name's declining value as part of a fourth-quarter loss of $580 million."

In related news, Pacific Business News reports that Sears "aims to wring out $1 billion in savings in 2017 as a part of its long-term restructuring plan, and much of that total could come from additional closures of struggling retail stores."
KC's View:
The folks at Sears just keep digging and digging and digging, and the hole the company is just keeps getting deeper and deeper and deeper.