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The Seattle Times reports that Amazon is rolling out what is described as a free consultation service using in-house experts to "help customers build out a connected home."

According to the story, "The Smart Home Consultation advisers come to consumers’ homes to demonstrate smart home products, including the hugely popular Echo line of devices, and make personalized recommendations on what gadgets to buy."

The service reportedly is available in Seattle, Portland, San Francisco, San Diego, Los Angeles, Orange County and San Jose, Calif., and comes "amid a big push by Amazon to give Alexa, its voice-activated digital assistant, an edge in a brewing war among tech companies for dominance in the artificial-intelligence market."
KC's View:
Of course, it should come as no surprise that in Amazon's opinion, the smartest home will be the one most efficiently and effectively connected to its own site, so that everything needed or wanted for the home is instantly made available.

The Times puts it this way: "The consultation service also serves another Amazonian ideal: reduce any friction that might impede shopping. The emerging field of home automation is confusing to many consumers, and not everything works very well, making customized recommendations valuable."

Bingo. It isn't just being a source of product. It is about being a resource for information.