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Go figure. Count orange juice as yet another victim of the nutrition wars in the US. But OJ manufacturers are hoping that they can get millennials to change the way their product is viewed.

The Washington Post had a story the other day about how orange juice, "a onetime breakfast staple," has seen sales decline because of consumer concerns about sugary beverages, which in turn has resulted in reduced shelf space.

According to the story, "PepsiCo, owner of Tropicana, has lined up a marketing campaign to boost the 70-year-old brand with millennials. The beverage giant this month began buying native advertising space with Ashton Kutcher’s A Plus digital news site — which espouses positive news — in hopes of making millennials learn to love its OJ."

The Post goes on to say that "Marion Nestle, a professor of nutrition at New York University, has no problem with Pepsi trying to make an 8-ounce glass  part of millennials’ daily constitutional ... Nestle, who is not known for her soft spot when it comes to Big Beverage, gave the Purchase, N.Y.-based food, snack and beverage company a nod. 'Pepsi has pledged to put real money into advertising its healthier products. Let’s give them credit for doing that in this case'."
KC's View:
I know a lot of millennials who like to drink orange juice. But they mix it with prosecco, or vodka, or something else ... and they're usually not thinking about health.