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A new study from the Global Market Development Center (GMDC) suggests that "as consumers strive to live more healthful lifestyles" and change their purchasing habits to reflect these shifting priorities, "more than ever, consumers want - and expect - retailers and manufacturers to assist them on their health and wellness journey inside the store."

The study, reflected in a new white paper from GMDC, offers the following statistics:

• Consumers are exercising three days a week on average.
• 63 percent are trying to eat healthier, and 44 percent eat more at home.
• 45 percent read product labels to make healthier choices.
• 8 in 10 consumers are using vitamins and supplements to enhance their wellness.
• 48 percent of consumers shop local for natural/organic.
• 45.7 million consumers use their phone to search for health and wellness solutions.
• Baby Boomers spend 42 percent more on health and wellness than Millennials.
• 1 in 2 Americans are shifting from health care to self-care as a result of rising costs.

The GMDC research identifies what it calls "four barriers consumers face as they make purchasing decisions," and provides “next practice” solutions to create seamless trips in the pursuit of a healthy lifestyle. Retailers and manufacturers, the white paper suggests, need to focus on Convenience (making it easy for shoppers), Confusion (making it simpler), Commitment (making it specific and relevant to the shopper), and Cost (making the case for the value proposition).

“As consumers around the globe search for better, healthier and smarter solutions that fit their lifestyle, the motivation for brands and stores to meet these needs means modeling an experience they cannot achieve with e-com,” said GMDC's president/CEO, Patrick Spear.
KC's View:
I encourage every effort to not just be a source of product, but also be a resource for information. Which is really what this is all about.