business news in context, analysis with attitude

The Seattle Times has a story about what it calls "a host of technological innovations" that traditional bricks-and-mortar retailers are embracing as a way "to draw and retain customers whose shopping habits are increasingly shifting online."

For example, "Product eGifting, in which customers can choose a gift from a retailer’s website to send directly via email, are among the technological features retailers have added. Shopping centers such as Alderwood mall have websites and apps that can tell customers which parking lots are full and which have spaces." And Nordstrom, no e-commerce novice, has launched new features on its mobile app, "including the ability to reserve items online to try on in stores, search for items by preferred store, and identify exact or closely matching items from Nordstrom’s stock by taking a photo of an item."
KC's View:
I don't know about you, but I'm getting to the point where when retailers don't have these kinds of options, I begin to wonder why. It is like they've given up on the kinds of relevance that is almost mandatory in today's marketplace. Finding new and interesting technological ways to appeal to shoppers, especially the shoppers of tomorrow who depend on which things, is an absolute requirement.