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Good piece in the Washington Post about two relevant questions that are worth considering when thinking about why Americans don;t consume healthier food.

"The first," the Post writes, "is empirical: Is healthful food more expensive? The second is behavioral: Is cost what stands between people and a better diet?"

While cost is an important factor, it may not be the only factor ... and there are other things that consumers are thinking about - and retailers and suppliers ought to strategize about - when it comes to healthier diets.

You can read it here.
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