business news in context, analysis with attitude

The Los Angeles Times reports that Chipotle, still trying to recover from a series of food safety problems that threw its business into turmoil, now is being sued by three consumers who say that it has been making fraudulent nutritional claims.

At issue is a chorizo burrito that Chipotle was advertising in the Los Angeles area has being just 300 calories. According to the story, the men "thought they had entered burrito heaven," but then, having consumed the burritos - which included chorizo, white rice, black beans, tomato salsa and cheese - they felt excessively full and questioned the claim.

The Times writes that "although the lawsuit claims the 300-calorie claim is a lie, it does not provide an alternate calorie count for the burrito." However, "according to the nutrition calculator on Chipotle’s website, a burrito with chorizo, white rice, black beans, tomato salsa and cheese would pack 1,055 calories. A serving of chorizo alone is 300 calories, according to the website.

"The lawsuit contends that 'consumers are lulled into a false belief that the items are healthier than they really are, and thereby encouraging repeat patronage by consumers who are concerned about the nutritional values of the food they eat'."

Chipotle says that it does its best to be transparent, and dismissed the lawsuit as "nothing more than allegations and is proof of nothing.”
KC's View:
I would've assumed that the tortilla alone might've been close to 300 calories.

The 300-calorie claim doesn't sound very credible to me. In fact, it sound so incredible that I'm sort of amazed Chipotle would've made it.