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Add PepsiCo to the list of companies getting a little bit of blowback in the wake of last week's election and its reaction to the results.

The Washington Post reports today that PepsiCo CEO Indra Nooyi weighed in on the outcome at a conference late last week. here's how the Post frames the moment, in which Nooyi was being interviewed onstage by Andrew Ross Sorkin of CNBC and the New York Times:

"Nooyi was first asked by Sorkin how she felt after the election results came out. 'Do you have a box of tissues here?' she said, laughing slightly before turning serious and congratulating Trump on his win. 'The election is over. I think we should mourn, for those of us who supported the other side. But we have to come together and life has to go on.'

"Nooyi told Sorkin that she had to answer questions from her daughters and employees following Election Night. 'They were all in mourning,' she said. 'Our employees are all crying. And the question that they're asking, especially those who are not white: 'Are we safe?' Women are asking: 'Are we safe?' LGBT people are asking: 'Are we safe?' I never thought I'd have had to answer those questions.'

"Yet she also spoke of unifying the country and acknowledging the democratic process. 'I think that the first thing that we all have to do is to assure everybody in the United States that they are safe. Nothing has changed because of this election. What we heard was election talk. And we will all come together and unify the country. So the process of democracy happened. We just have to let life go on'."

Nooyi also, when asked about the coarseness of the election and domestic violence issues in professional sports, said that "there was no place for such language -- 'not in locker rooms, not in football players' homes, not in any place' -- and 'if we don't nip it in the bud, this is going to be a lethal force that's going to take over society'."

The Post reports that "Trump supporters on social media platforms such as YouTube, Twitter and Facebook pounced on parts of her remarks, calling for a boycott of PepsiCo's products. Some comments referred to the ethnicity of Nooyi, who was born in India." Analysts said that mentions of the boycott reached more than 19,000, and that the hashtags used made clear that the conversations were being driven by supporters of Donald Trump.

As previously reported here and elsewhere, companies such as New Balance and GrubHub have run into social media buzzsaws because of comments made about the election. A statement by a GrubHub executive that was pro-diversity was perceived as suggesting that any employees who voted for Trump should resign (it wasn't), and a statement by a New Balance executive appearing to support Trump's trade proposals ended up with a white supremacist group lauding the footwear company while some non-white supremacists said they'd burn their New Balance running shoes.

The Post reports this morning that Nooyi "misspoke" in her initial response to Sorkin: "She was referring to the reaction of a group of employees she spoke to who were apprehensive about the outcome of the election. She never intended to imply that all employees feel the same way. We are incredibly proud of the diverse views and backgrounds across our workforce, and we are united in our desire for a brighter future."
KC's View:
I suspect this is going to go on for awhile, if only because the toxicity of the campaign debate laid bare a lot of raw nerves, and because there is a lot of passion on both sides of the argument, with the extreme passion on the fringes helping to keep it going.

I think business executives are going to have to be very careful about stepping into this minefield. There are just way too many people who can be offended by casual statements that can be misinterpreted.

I do think that we're going to see some corporate executives go out of their way to make pro-diversity statements, to say that they find racism, misogyny, religious bigotry, homophobia or any other sort of intolerance to be totally unacceptable. I would not necessarily view such statements as being overtly political, nor would I go out of my way to identify such corporate cultures as being defiant of anyone or anything.

That said, I think the vast majority of Americans are going to be supportive of people and companies that decry racism, misogyny, religious bigotry, homophobia or any other sort of intolerance. For example, I see very little downside to the marginalization of white supremacist groups that may try to take advantage of election results that I think ultimately had little to do with white supremacy.

The minefield continues to be wide and deep.