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Time reports that this Friday, Amazon will offer a one-day deal - cutting the price of a one-year Prime membership from $99 to $79.

Prime - which includes two-day shipping, photo storage and streaming access to a vast library of movies, TV shows and music - is seen as a major driver of Amazon's traffic and sales. Prime members are reported to spend an average of $1200 a year on Amazon, while non-members spend about $500.
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