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The New York Times has a story about the current tend which has online retailers deciding that it makes sense for them to open bricks-and-mortar stores, often with innovative approaches that make them stand out.

"A decade ago, most websites run by designers and manufacturers were essentially digital pamphlets comprising images, descriptions and specifications of products you could buy somewhere else," the Times writes. "But the online store soon followed, where the maker could sell direct.

"Now, pleased with becoming retail players while also establishing stronger relationships with their customers, many companies are taking it a step further by opening physical stores."

You can read the entire story here.
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