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The Puget Sound Business Journal reports that Portland, Oregon-based New Seasons Market yesterday opened its first store in the Seattle market, on Mercer Island, about a half-dozen miles east of downtown Seattle.

The story says that New Seasons "calls itself a champion of the regional food economy. The company partners with farmers, ranchers and producers to deliver regional options and pairs that with other organic favorites and grocery classics ... The store includes indoor seating and a covered outdoor dining area. At the “Sips” counter, customers can select from chef-prepared snacks, featured wines by the glass and rotating taps of eight draft beers."

New Seasons has another store planned for the area, in Ballard, about five miles north of downtown; it is slated to open next fall. It now has 20 stores overall.

The retailer is competing in the market with the likes of local retailers Metropolitan Market and PCC Natural Markets, as well as Whole Foods. The Metropolitan Market competition is interesting since both it and New Seasons share an investor - Endeavour Capital.
KC's View:
I'm very interested in seeing how New Seasons does in the Seattle market. I love its stores, and think they are primed for effective expansion ... and I have this feeling that maybe they see PCC as potentially vulnerable. I'm looking forward to seeing these stores when I get back to the Pacific Northwest, which can't happen soon enough.