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Fortune reports that PetSmart has begun offering same-day delivery "through services provided by Silicon Valley startup Deliv," allowing its customers to oder online and have products delivered to their homes as soon as two hours later or up to two days later.

According to the story, "PetSmart says that its new delivery service is available now in Los Angeles, Orange County, San Francisco, San Jose, Las Vegas, Atlanta, Miami, Seattle, and Chicago. By mid-November, the new delivery service will be available in eight additional metro areas for a total of nearly 2,500 zip codes serviced."

Deliv is described as "a key player in the battleground between e-commerce giants, like Amazon, and brick-and-mortar stores." It has financial backing from companies that include UPS.
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