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• A survey conducted by Google Consumer Insights on behalf of says that "more than half of consumers plan on shopping primarily at Amazon (57.4%) this holiday shopping season versus Walmart (32.3%)."

The survey goes on to say that "Amazon (43.7%) stands as the leading destination for beginning a purchase journey over Google (39.6%), Walmart (6.6%), Yahoo (4.1%), and Bing (3.8%)." And, "42.8% of those surveyed are members of Amazon Prime versus only 4% who said they were members of Walmart's ShippingPass."

And: "Walmart shoppers will spend an average of around $2 more ($517.57) than Amazon shoppers ($515.65) this holiday shopping season ... 18.4% of Walmart shoppers say they shop at Walmart because they prefer in-store shopping."
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