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Fortune reports that Target hopes to cut through both the holiday sales clutter and election tumult by "tweaking its media mix" and leaning "more on social media sites like Pinterest and cable television channels like the Food Network and home improvement channel HGTV, and advertise more heavily in move theaters."

Fortune also notes that "shoppers can expect to see Target, eager to return to sales growth, focus more on deals and value than it did in 2015 - since it is, after all, a discount retailer. Some 60% of messaging in Target’s ads and social media campaigns will focus on value, up 20 percentage points over 2015, according to the company."

CEO Brain Cornell says that while there is a lot of noise out there at the moment, "We’re entering the holiday season with a consumer who is feeling good about the state of play,” and he argues that this in large part is because of higher wages, lower gas prices, and lower grocery prices. The premise is that an optimistic, even "joyous" message from Target will find a receptive audience.

Wait a minute. If people are feeling so good about higher wages and lower prices, how come there is so much noise out there about how the country is in such lousy shape? And as for consumer optimism ... let's see how people feel on November 9.


USA Today reports this morning that fast feeder Arby's plans to begin testing venison sandwiches is select markets, describing it as "100% deer meat,  with premium cut top and bottom round steaks from the hind quarter of the deer." The meat is said to be "free-range farmed deer that feed on fresh grass."

According to the story, "The new sandwich will be offered for a limited time at 17 Arby’s restaurants across the country ... the locations were chosen in heavy deer hunting areas in Wisconsin, Minnesota, Michigan, Pennsylvania, Tennessee and Georgia."


Business Insider reports that Chipotle, still trying to regain its mojo after a debilitating series of food safety problems that affected traffic and sales, has decided to no longer invest its Shophouse chain, which specializes in Asian food. The company will "pursue strategic alternatives" for Shophouse, and "will instead focus its efforts on its namesake brand and pizza and burger concepts, Pizzeria Locale and Tasty Made."
KC's View: