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FreshDirect, the pure-play, New York-based e-grocer, said yesterday that it is expanding its FoodKick same-day delivery service to Manhattan, after testing it out in a variety of Bronx and Queens neighborhoods.

FoodKick delivers smaller orders, made up of prepared meals and essentials, as well as curated products from a number of outside suppliers, to people via bicycles and mopeds, often within an hour or two. The goal has been to compete more effectively against both Amazon Fresh and the variety of food retailers that do business with Instacart.
KC's View:
Boom. Another expansion in the e-grocery realm.