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The Washington Post reports that Amazon, having made a major push into the fashion business, apparently can make one relatively significant claim. Slice Intelligence, the e-commerce analytics firm, apparently has become nation's top seller of leggings with 11.6 percent of US purchases; Nordstrom, at number two, has 10.8 percent.

Amazon also is doing pretty well in the denim business - it ranks third nationally with a 9.3 percent market share, behind only Old Navy and Nordstrom, and ahead of Gap, Macy’s, Kohl’s and Levi’s.

The story notes that leggings and denim are seen as a potential indicator for how Amazon may be performing in other apparel categories. And, the trend, the Post writes, "leaves clothing and accessories brands with some difficult choices to make: They can start selling their wares on Amazon, acknowledging they might as well go where their shoppers are already on the hunt. Especially at a moment when department stores are struggling, this might be an important avenue for reaching new customers."

Interestingly, USA Today has a story about how, while "Amazon's yearly sales account for about 15% of total U.S. consumer online sales, according to the company's statements and the Department of Commerce," it actually may be "handling double that amount — 20% to 30% of all U.S. retail goods sold online — thanks to the volume of sales it transacts for third parties on its website and app."
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