business news in context, analysis with attitude

by Kevin Coupe

Forbes has a story about a new Food Institute report saying that "millennials spend 44 percent of their food dollars – or $2,921 annually – on eating out," a 10 percent increase over the previous year. The numbers include food eaten in restaurants as well as to-go items.

The data comes from the Food Institute’s analysis of the United States Department of Agriculture (USDA) food expenditure data.

What is interesting to me about the story is that it identifies mobile apps such as Grubhub and Seamless as playing an important role in driving this trend. They make it possible for millennials to easily make reservations, place orders and pay for their purchases using their smart phones.

That's an Eye-Opening lesson ... companies like Starbucks and a vast number of restaurants have figured it out. If you want to compete with them, or compete for the same customers, especially millennials, you have to speak their language and approach them on their turf.
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