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The Kansas City Star reports that a new survey by advocacy group Oceana "finds more than 4 of 5 Americans want new regulations to eliminate seafood fraud and mislabeling of fish in the United States, with support for such regulations cutting across partisan lines.

The study found that "71 percent believe seafood fraud is a problem, 76 percent would pay more to know their seafood products are legally caught and labeled correctly, while 88 percent feel it’s important to know the kind of seafood they’re consuming."

“American consumers have a right to know more about their seafood, including what kind of fish it is, and how and where it was caught or farmed,” Beth Lowell, senior campaign director at Oceana, said in a prepared statement. “Without full-chain traceability for all seafood, consumers will continue to be cheated, hardworking, honest fishermen will continue to be undercut, and the long-term productivity of our oceans will continue to be in jeopardy.”

The Star notes that a "US presidential task force looking at the problem of seafood fraud announced a proposed rule in February to establish a tracing program for the international harvest of 13 types of seafood considered at risk for fraud."
KC's View:
I'm glad to see that there seems to be broad-based support for such regulations, and I have to say that I think this is incredibly important across-the-board. People have a right to expect that labels are accurate and specific ... and both retailers and suppliers ought to be held responsible for the claims they make.

And not just seafood.