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The San Diego Union-Tribune reports that Amazon has opened its second Amazon Book bricks-and-mortar store, at the Westfield UTC mall in University City - next to a Tesla dealership and across from an Apple Store.

According to the story, "The opening comes just 10 months after the first Amazon Books store debuted at University Village, a Seattle-area outdoor mall. It arrives amid a shift in the offline book-selling business, which, after years of decline, has made a partial comeback. In 2015, the total number of bookstores surpassed 2,200, compared to 1,400 store in 2009, according to the American Booksellers Association. Amazon, often considered a threat to independent booksellers, has two additional mall bookstores in the works for the Portland and Chicago areas."
KC's View:
Big fan. You can read my review of the original here.

More than a few retailers I've spoken to think that the most impressive thing about the Amazon Books store is how the template could be adjusted for other retail segments - food, drugs, office supplies, etc... The concept is highly flexible, and can be tweaked depending on local needs.

Very smart.

Also, by the way ... the Amazon stores also sell things like the Echo, which as noted above is designed to help them sell more stuff.