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The Seattle Times reports that Amazon is actively pursuing video rights to light sports events as a way of attracting viewers to its online streaming service, which it hopes would also turn those people into customers.

The sports it is looking at in the near term include the French Open tennis championships, professional rugby, golf, auto racing and soccer, the Times writes, noting that they all are perceived as having global appeal. Amazon also is interested in baseball and basketball, but the video rights for those sports tend to be unavailable "for the foreseeable future."

The Times writes that "with live sports, Amazon could offer programming viewers can’t get from rivals like Netflix, and erode the traditional media companies’ hold on some of the most valuable TV fare." Amazon already spends "billions of dollars a year" on video programming, including original TV series and movies; the story notes that Amazon "has been exploring the creation of a live online pay-TV service since late 2015."
KC's View:
This seems entirely sensible to me in terms of Amazon's strategic thinking, and entirely likely in terms of the options people will have in terms of watching live events.

I'm rather surprised that Amazon hasn't offered to host a presidential debate on the subject of technological innovation and the future of business ... they could curate questions from the Amazon customer base, and I think the candidates would turn this down at their own peril. (If nobody at Amazon had this idea, and this prompts them to do so, I'd like to volunteer my services as one of the panelists asking the questions. I have a bunch of them.)