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The Seattle Times reports that Project Wing, a unit owned by Google's parent company, will begin delivering Chipotle burritos via drone to students on the campus of Virginia Tech.

The story says that "Project Wing will use self-guided hybrids that can fly like a plane or hover like a helicopter. They will make deliveries from a Chipotle food truck to assess the accuracy of navigation systems and how people respond. The devices will hover overhead and lower the Chipotle edibles with a winch. Part of the experiment will be to see how well the packaging protects the chow and keeps it warm."

According to the Times, "The Federal Aviation Administration approved the venture, the most extensive test yet in the U.S. of what many companies — including Amazon and Wal-Mart Stores — hope will eventually become routine drone deliveries of products. Amazon has begun a round of trials at a site in the UK."
KC's View:
Am I wrong to be more concerned about the safety of the Chipotle burritos than about the drones that will be delivering them?

By the way ... keep in mind that for many college students, this kind of innovation will seem entirely natural and normal. In fact, they'll probably wonder why it took so long. Which ought to be a message to marketers wondering if this technology is going to take off. (Pun intended.)