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The Chicago Tribune has a piece analyzing what it suggests is the great lie of Black Friday - that retailers offer deals on that day that are not available at any other time.

"Many characterize the shopping bonanza as an expertly marketed ploy to capitalize on shoppers' fear of missing out," the Tribune writes. "By dangling a small batch of irresistible savings, stores land hordes of hopeful shoppers all scheming to score the retail version of Willy Wonka's golden ticket … The weekend is crowded with misleading promotions, including deceptive discounts off misstated 'original' prices and deals that could have been had a year earlier, according to NerdWallet. More than 90% of Black Friday ads this year feature items being sold at exactly the same price as they were last Black Friday, the financial advice website said.

"And some door-buster prices are available throughout the year, including a $79.99 Tommy Hilfiger jacket at Macy's that NerdWallet said was also offered during the retailer's Veterans Day sale. At Target, researchers discovered a KitchenAid mixer selling for less than its advertised Black Friday sale price."
KC's View:
I've always believed that Black Friday is nothing but a marketing canard. And it is worse this year because it is the shortest shopping season - 26 days - in a decade because of the way the calendar falls.

When I read this story in the context of the Google Glass story that precedes it, I cannot help but think that the whole Black Friday construct almost inevitably is going to collapse under the weight of its own deceptions … simply because technology will expose the lies, and most consumers will only get smarter.

It is a shame that as we approach a holiday that is built on hope, the traditional beginning of the holiday shopping season actually trades on fear.