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Researchers from New York University Langone Medical Center say that their studies suggest that fewer than half of consumers notice the calorie counts on fast food menu boards, which means that they're also not using the information when making ordering decisions.

According to a story on the Huffington Post, "Researchers looked at the lunch and dinner receipts from more than 2,000 patrons of Burger King and McDonald's restaurants in Philadelphia before and after the city's calorie labeling law went into effect in February 2010; these patrons were also asked if they noticed the calorie counts on the menus, whether that influenced their purchasing decisions, and how often they'd already had fast food from a big chain that week."

The results: "Less than half of patrons who visited the Burger King and McDonald's restaurants noticed the calorie labeling -- 49 percent at Burger King, and 34 percent at McDonald's, researchers found. Plus, there didn't seem to be a difference in the number of times people ate at the restaurants from before and after the labeling law went into effect -- people ate fast food about five times a week -- nor was there a decrease in visits to fast food restaurants, post-labeling law."
KC's View:
Doesn't matter to me. If people have the info and don't use it, then the responsibility is all theirs. But this does nothing to convince me that fast feeders ought not provide nutritional info on their menu boards (which, in some cases, may actually be more edible and nutritious than the food they advertise).