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The Medfield Patch reports that Roche Bros. has chosen a name for its new small store format - Brothers Marketplace.

The 9,000 square foot downtown store, the story says, "will include several departments: Grab 'N Go, Bakery/Cafe, Floral, Cheese and Bread, Prepared Food, Dairy, Frozen, Grocery, Meats, Seafood, Bulk, Produce, and a lunch counter near the Main Street entrance."
KC's View:
Roche Bros., which operates 18 traditional supermarkets in Massachusetts, is doing what every company its size needs to do - find unorthodox opportunities and take advantage of them by creating formats that cater to customers in new ways.