business news in context, analysis with attitude

The National Retail Federation (NRF) is out with its annual holiday consumer spending survey, revealing that " 53.8 percent of shoppers say they have already started holiday shopping," and that "just 46.2 percent say they have yet to start, the smallest percent in the survey’s history."

According to NRF:

• "Consumers will shop for both value and price when checking items off their holiday lists. The most popular choice: clothing and clothing accessories … nearly six in 10 (60.7%) consumers will splurge on fashion and apparel items and other accessories."

• And, "59.2 percent of holiday shoppers will also splurge on gift cards, which have come in as the most-requested gift item for seven years in a row." • "Additionally, 44.3 percent of people say they will buy toys, 23.3 percent will buy jewelry items, and 19.0 percent will buy sporting goods and leisure items."

• "New tablets and even smart watches will drive more people to give the gift of electronics this year: one-third (33.0%) will buy electronics and/or computer items and accessories, up from 31.8 percent last year and the highest percent seen since 2006."

• "The survey also found shoppers prefer to use money they already have or have saved up to purchase holiday gifts, consistent with results seen over past three years.  More than four in 10 (43.7%) will rely on debit cards as their primary form of payment. An additional 25.4 percent will use cash and 2.4 percent will use a check. Nearly three in 10 (28.5%) will charge their gifts.
KC's View:
No wonder stores are open on Thanksgiving. It almost sounds like people started doing their holiday shopping around Halloween.