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Barnes & Noble, the bookstore chain that has seen its sales and profits hit hard by the impact of e-railers such as Amazon, has announced what it is calling "Discovery Friday," which it says has been created" to serve as the official launch of the holiday shopping season and help customers experience the thrill of discovering the perfect gifts for friends and family. On Discovery Friday, which falls exactly one week before Black Friday, Barnes & Noble’s booksellers will be on the front lines to provide personalized recommendations. Every one of its nearly 700 stores nationwide will feature games, activities and giveaways, and hundreds of special guests, including bestselling authors and other notables. Customers can also enter for a chance to win a $1,000 Barnes & Noble shopping spree, with five lucky winners to be chosen from across the country."
KC's View:
"Desperation Friday" would've been a more accurate name…