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Bloomberg Businessweek reports that Jamba Juice,, facing smoothie competition from companies that include McDonald's and Panera, is hoping to generate new sales with a new vending machine it calls JambaGo, described as "a self-serve machine that can be installed in cafeterias, schools, and convenience stores. Jamba Juice makes money by selling the prepackaged, pre-blended smoothie ingredients to JambaGo vendors, like a soda maker selling syrup to the owner of a soda fountain. The advantages: Jamba doesn’t need to build a store and the labor costs are much lower compared with hiring staff to concoct made-to-order drinks."

Target has agreed to install some 1,000 JambaGo units in its cafes arounds the country, a deal that will more than double the current number, to 1,800. Since Jamba Juice only has 850 stores at this point, this means that the vending initiative has the chance to radically expand its visibility, as well as adding some dollars to its bottom line.
KC's View:
Never having used the JambaGo machine, I have no idea how the quality measures up to the smoothies served by its retail stores. I'm a big Jamba Juice fan, but my enthusiasm for the brand would be tempered if I thought they were diluting their quality for a buck.