business news in context, analysis with attitude

Kantar Retail is out with its annual PoweRanking of "how trading partners view each other in the most important areas of the manufacturer-retailer relationship," and for the first time, Amazon has been ranked by manufacturers as being in the top 10.

The top 10 retailers, as ranked by manufacturers, are, in order:

Walmart (number one for the 17th straight year), Target, Kroger, Costco, Publix, Wegmans, HEB, Amazon, Safeway, and Walgreen.

The business fundamentals on which retailers were ranked included "best retailer with which to do business," "best category management/buying teams," "most innovative merchandising approach," "best supply chain leadership," and "best practice category management." The rankings also integrated manufacturer opinions about which retailers had the clearest and most sustainable strategies, and who does the best job of branding their stores.

The top 10 manufacturers, as ranked by retailers:

Procter & Gamble, Unilever, General Mills, Kraft Foods Group, PepsiCo, Nestle, Kellogg, Coca-Cola, ConAgra, and Kimberly Clark.

The business fundamentals on which manufacturers were ranked included having the "best customer/sales teams," the "most innovative marketing approach," "most helpful consumer/shopper insights," "best supply chain leadership," and "best shopper marketing programs." Strategic issues considered included being the "most important consumer brands to retailers," and having the "best combination of growth and profitability."

The entire PoweRanking report can be seen and downloaded here.

KC's View:
I have to admit that I was amused by the headline on the press release for the new PoweRankings: "Amazon Enters the Retail Mainstream."

Y'think? Hell, I've been writing that for more than a decade. (I didn't need a poll to figure it out.)