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Reuters reports that Walmart is kicking off its online 2013 holiday promotional calendar today, before customers "have even digested their Halloween candy."

The story says that the kickoff comes a month earlier than usual, "underscoring worries that intense discounting aimed at luring budget-conscious shoppers could result in the most tepid holiday spending rise in four years … Some analysts say the holiday season, which typically accounts for the lions' share of most retailers' annual revenue, will be the most heavily discounted in years as competition for shrinking budgets ramps up."

Part of the problem is the calendar - Thanksgiving falls late, on November 28, and that means there are six fewer shopping days between Thanksgiving and Christmas, "prompting many retailers to jump the gun on incentives."
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