business news in context, analysis with attitude

In the UK, Retail Gazette reports that Sainsbury, dissatisfied with the ruling earlier this year by the Advertising Standards Authority's ruling that Tesco's Price Promise was legitimate, is challenging that decision in the courts.

Tesco's "promise," Sainsbury claims, was selective - it would compare its everyday tea with Sainsbury's Fairtrade tea, for example, which Sainsbury said was intellectually dishonest.

According to the story, "Sainsbury’s Commercial Director Mike Coupe said it was time to take a stand on behalf of the huge majority or customers who want to be able to make fair comparisons when they shop. “More than ever, customers want to be able to let their values guide them and in price-matching its products with ours Tesco is, when it sees fit, choosing to ignore factors such as ethical or provenance certification or even country of origin,” he said. “We think that’s wrong and we’re pretty sure our customers do too.”
KC's View:
I would always prefer that these kinds of battles take place on Main Street and not in the courts, but in this case, I think Sainsbury makes a legitimate point - that intellectual honesty ought to be worth something.

For the record, by the way, as far as I know Mike Coupe is not a relative. But he could be. And, following up on today's FaceTime commentary, maybe I have to find a way for Mike Coupe and Jim Coupe and I to get together…