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The Atlantic has a piece about what it refers to as the "Amazon mystery," suggesting that in many ways,'s "strategy isn’t new at all. It’s ripped from the mildewed playbooks of the first national retail stores in American history. Amazon appears to be building nothing less than a global Sears, Roebuck of the 21st century—a large-scale operation that aims to dominate the future of shopping and shipping. The question is, can it succeed?"

You can read the whole story here.
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