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Internet Retailer reports that daly deal site Groupon has made a series of hires designed to help it diversify bits business.

Robbie Schwietzer, formerly vice president of Amazon Prime and a 10-year veteran of the e-commerce giant, has been hired as senior vice president of operations.

Lisa Kennedy has been hired as a vice president and general manager of its Groupon Reserve service; she is the founder of Hopscotch, an India-based daily deal site, and former executive vice president of e-commerce for Quidsi Inc., an Amazon subsidiary that operates, and

David Kerr has been hired as a vice president and general manager of home services, charged with creating "a marketplace on where consumers can find, schedule and purchase deals from local service providers."

And, Groupon hired Hoke Horne, former vice president of software finance at Juniper Networks, to be its vice president of global commercial finance.

• McDonald's announced that Atif Rafiq, a former executive at Amazon and Yahoo!, is joining the fast feeder in the newly-created global role of Chief Digital Officer, charged with leading "McDonald's global digital strategy focusing on future growth in e-commerce, modernizing the restaurant experience, and engaging with consumers across the digital landscape."
KC's View:
These hiring moves speak volumes about how these very different companies are working to position themselves in the current competitive environment.