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Marketing Daily reports that both Nordstrom and LL Bean are using pop-up stores "in a bid to build sales and broaden their appeal," with expectations that this is a trend that will continue as retailers look for ways to compete with the online experience.

In the case of Nordstrom, the pop-up stores will be inside a number of its existing department stores, celebrating specific themes and categories. For example, the first one is said to focus on "all things French." There also will be pop-up stores on that connect back to the in-store efforts.

As for LL Bean, the company "opened a Boston pop-up shop just briefly, driving its Bootmobile down from Freeport, Maine headquarters. Its shop, at a two-day event designed to showcase American craftsmanship, showed off its stitching prowess, and offered shoppers the chance to buy some 60 varieties of its namesake boot." The experiment is expected to be repeated at least several times in different locations before the end of the year.
KC's View:
Finding compelling ways to appeal to customers that will make them want to experience actual, physical stores, as opposed to just clicking online, is job one for bucks-and-mortar retailers. If you're a retailer and you're not doing it, you are putting your business model at risk.

(I particularly love it that two of my favorite retailers are thinking this way. Nordstrom is the only department store I ever go to (I like their shirts and recently bought two blazers there, the first blazers I've purchased in about a decade), and LL Bean might as well be the official outfitter of MNB, based on what's in my closet.)