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Reuters reports that Target has launched a free service "that lets shoppers set up recurring deliveries of bulky baby goods, a move that mimics Inc and is aimed at attracting more moms.

"Target has a battle ahead since it is not the first to offer such delivery, and for now is only selling 150 items such as diapers, baby wipes and formula ... Target is the largest bricks-and-mortar retailer to offer a service dedicated to baby goods. For now, Target Subscriptions will not offer baby food. Most of its orders will be sent via United Parcel Service Inc."
KC's View:
For some reason, the Reuters story compares this to Amazon Prime, when what it really ought to be comparing it to is Amazon's Subscribe & Save program.

Target may be late to the game compared to Amazon, but the whole subscription model - locking customers in on products that they buy consistently - is an enormous opportunity that has been a game-changer for Amazon, but that few other retailers have looked to implement.