business news in context, analysis with attitude

Agri-Pulse.com reports that "nine national or regional meat and livestock organizations from the United States, Canada and Mexico have appealed the Sept. 11 decision by U.S. District Judge Ketanji Brown Jackson to deny their request for a preliminary injunction to block implementation of USDA's May 2013 final rule on country-of-origin labeling (COOL)."

In that decision, the judge ruled that the US Department of Agriculture (USDA) could require labels on packages of beef, pork, poultry and lamb sold in U.S. stores to include more specific information about the meat's country of origin. While the judge decided against the imposition of a preliminary injunction that would have delayed COOL implementation, the case itself needs to be decided - though likely not until 2015.

According to the story, "The industry groups' attorneys ... believe that Jackson applied the wrong legal standard regarding the First Amendment and compelled speech because the mandated labels at issue are not voluntary deceptive advertising."
KC's View:
Some people continue to treat transparency as if it is the enemy.

They are, IMHO, making a big mistake. Embrace transparency, and you'll be on the right side of history. Fight it, and you put your reputation at risk.