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Internet Retailer reports that has unveiled five weekly web videos "highlighting products invented by the 20 finalists in its Get on the Shelf contest. Done in the style of a reality TV show, the videos last about 15 minutes apiece, during which four finalists present their creations to a panel of Wal-Mart judges who give comments and ask questions. Consumers have 72 hours to vote on their favorite products after watching an episode, with one vote allowed per day, Wal-Mart says. The winning products from each week will then become available on"

The Get On The Shelf project started with 4,000 product submissions; more than one million votes were cat to winnow the group down to a final three. Voter are to be cast on Facebook.

The story notes that "the first episode of the web series features products in the 'Live Better' theme, meaning they are designed to help improve the world ... The other themes are 'Around the House,' 'Kid Stuff,' 'Great Gadgets' and 'Made in America'."
KC's View:
More and more, whether it is consumer products or Tv series, online retailers such as Walmart and Amazon are using online forums as a way of getting a better sense of what appeals to consumers. Which is very smart.