business news in context, analysis with attitude

by Kevin Coupe

I didn't know whether to laugh or cry.

I got a letter from Time the other day, offering me a one-year subscription ... for what struck me as the astoundingly high price of $240.

But wait. The letter also informed me that because of my age, they were going to give me a discount. A really big discount.

Because of my age, the letter said, the annual cost to me would be $20.

Now, I've always resisted this getting older thing, but if it means that I am typically going to get $220 discounts on things that cost $240, maybe there's an upside.

Of course, the downside is that it means I'm getting old. Not happy about that, I don't mind saying.

But then it occurred to me that this pitch means that the publishers of Time may not really know their audience. Because when you think about it, it is old people who, because they may not be as conversant with technology as young people, are more likely to actually buy a magazine in paper form. You might actually be able to get some money out of them ... as opposed to young people, who might look at $20 for a one-year paper magazine subscription and wonder why one would waste that kind of money on something that probably be gotten online for free.

Think about it. It's an Eye-Opener.

Though not as much of an Eye-Opener, I must confess, as getting these kinds of age-related offers in the mail.
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