business news in context, analysis with attitude

USA Today reports that 7-Eleven, "taking a cue from a generation that demands better-for-you snacks and which snacks more often, is rolling out a revamped snack section at its 8,000 U.S. stores that includes everything from Harvest Snaps Snapea Crisps to Skinny Pop All-Natural Popcorn ... Executives at 7-Eleven are so convinced the new snacks will take off that the chain has asked stores nationwide to place them in special displays at the end of the first aisle customers pass when they walk into the store. Price: $1.49 to $4.99."

According to the story, "While snacking is an $87 billion business in the U.S., estimates the research firm NPD Group, it's the 'healthy' snacking category that's on a real tear. Some 38% of consumers say they ate "more healthy" snacks last year vs. the year before, reports the research firm Mintel."
KC's View:
he piece suggests that a lot of analysts are skeptical about 7_Eleven's ability to make this work, that it has no credibility in this segment. But the company knows that its traditional tobacco-jerky-fuel model may have outlived its usefulness, and so it makes sense to try something new. It may take some time and patience, but I think it can work.