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The Baltimore Sun has a story about how malls remain relevant to the shopping patterns of a younger generation raised on access to Amazon.com and other e-tailing options.

"Just as video did not kill the radio star, the Internet won't kill the shopping mall any time soon," the Sun writes. "The shopping habits of Generation Y show why.

"Buying almost anything online may be as much second nature as texting for many in the first generation to have grown up with e-commerce, but the millennials still do most of their shopping in stores, especially those that keep their offerings fresh and make the experience social, according to research from the Urban Land Institute ... ULI's report, based on an online survey of 1,251 Gen Yer members and a focus group at Columbia University's Graduate School of Business, found that nearly half of Gen Yers enjoy going out shopping, while 37 percent said they love to shop. Only 4 percent said they hate shopping. The research showed millennials are multi-channel shoppers, visiting retailers online and in person, with no real preference for one type of store or shopping center over another."
KC's View:
The critical phrase here is "especially (stores) that keep their offerings fresh and make the experience social."

Stores that create a compelling shopping experience - that actually give people a reason to venture out from behind their computers and put down their smart phones - always are going to be more competitive than those that do not. But it can't be the same old shopping experience ... it has to be relevant, and it can't ignore the advantages that online shopping can offer, especially at a time when companies like Amazon are investing in systems that will make next-day and even same-day delivery possible in many markets.