business news in context, analysis with attitude

by Kevin Coupe

There's nothing like a great commercial. And let's face it, beer companies have, over the years, come up with some of the most memorable commercials in television history.

I think the commercial at right is something special. Well conceived and executed, with a twist that'll get you. And it shows what a smart brand does - make connections between its values and the values of its target consumer.

Well done. And, in its own refreshing way, an Eye-Opener.

KC's View: