business news in context, analysis with attitude

Cirio has a long tradition of delivering packaging innovation. Back in 1856, Francesco Cirio was the first person to pack tomatoes in cans and now Cirio continues to innovate by packaging tomatoes in cartons.

Consumers love cartons because they are BPA-free, convenient, and environmentally friendly. Plus, research shows that consumers believe that Cirio tomatoes in cartons offer fresher taste ... and what could be more important than that?

Retailers also benefit with cartons…throughout the supply chain. Carton packaging allows for 18% more units per pallet (than cans), and 15% more units per truck. On shelves, cartons are 44% more efficient than cans and their flat sides enhance their billboard effect and shopability. Overall, cartons significantly improve a retailer's DPC (Direct Product Cost).

To find out more about how you can feature Cirio's tomatoes in your store, visit Cirio’s website: http://www.cirio1856.com.

For more information call 248-723-1903 or email cweiller@camtrade.com or brian@camtrade.com .

KC's View: