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Ad Week reports on a new study published in the scientific journal Plos One saying that "McDonald's and Burger King aren't living up to industry pledges when it comes to marketing to kids ... Compared to adult ads in which the food was the star, ads targeting kids emphasized everything but the food. Images of food packaging were shown in 88 percent of kids' ads versus 23 percent of adult ads. Toy premiums were promoted in 69 percent of kids ads versus 1 percent of adult ads and movie tie-ins were used in 55 percent of kids ads, compared to 14 percent of adult ads."

The argument is that "while the companies are living up to their nutrition pledge as participants in the Children's Food and Beverage Advertising Initiative by agreeing to advertise only healthy food like apple slices and milk, the healthier foods may not have been shown in a way that kids might pick up on it."

McDonald's has responding to the study by saying that its data is based on old commercials and "does not reflect its current advertising nor its commitment to 'balanced choices, nutrition and active lifestyles in 100 percent of our marketing communications to children'."
KC's View:
I have no idea if this study is accurate or not, but it wouldn't surprise me. I actually went to a bunch of McDonald's last week while driving cross-country; we could count of them having clean bathrooms. Which, when I think about it, is about all that they're really good for.