business news in context, analysis with attitude

There is an interesting piece on that presents the consumer case for why they ought not use loyalty cards, and how they can even be a crutch for poor business strategies and even get consumers to make poor choices.

The position here on MNB long has been that most loyalty programs aren't actually loyalty programs - just enhanced discount programs that have very little to do with loyalty.

I think this analysis is worth reading, and you can do so here.
KC's View: