business news in context, analysis with attitude

On National Public Radio (NPR), Marketplace reports on a new Gallup poll saying that "only 36 percent of Americans who drink alcohol say that beer is their beverage of choice -- with wine nipping at its heels at 35 percent and 23 percent preferring liquor."

But Nancy Koehn of Harvard Business School tells Marketplace that the business remains healthy: "Take the numbers -- beer is a $100 billion market, wine is about $35 billion, and spirits is about $62 billion market. Add it up -- we got $200 billion that we're spending on alcohol. You know, that's two sequesters."
KC's View: