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OnlineMediaDaily reports that Groupon, the daily deals website, has acquired Plumfare, a website that "encourages users to take pictures of their dishes and then share them with the world."

Terms of the deal were not disclosed.

The move is seen as part of Groupon's broader mobile-oriented strategy, though the company is being closed-mouthed about how it sees it being integrated into the daily deals business.
KC's View:
I've been intrigued to see Groupon Reserve being promoted lately, which allows users to get up to 40 percent off their restaurant bills with no pre-payment required ... something that is very different from its traditional business model. I'll be fascinated to see how these models work together...