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Bloomberg reports that Chipotle Mexican Grill, which long has bragged that it does not sell beef treated with antibiotics, is changing its tune a bit and now will sell "meat from cattle treated with antibiotics because of an illness," though it still will not "use beef from animals that had been given antibiotics to prevent disease and promote weight gain."

“The change was really rooted in the belief that it’s not the use of antibiotics for the treatment of illness that is the problem,” says company spokesman Chris Arnold. “The problem is the copious amount of antibiotics that are used to promote growth.”

According to the story, "While Arnold said the motivation for the change isn’t to increase its supply of steak, Chipotle hasn’t been able to get enough naturally raised beef to meet customer demand. This year, about 80 percent to 85 percent of the beef sold at Chipotle’s more than 1,500 stores has been naturally raised, compared with almost 100 percent last year, Arnold said."
KC's View:
I think that Chipotle is doing a good job of making the case that this adjustment of standards is sensible, and not a violation of core values.