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The New York Times reports that Starbucks is teaming up with Danone "to create a line of yogurts that will be sold in the coffee company’s stores and in grocery stores ... To be called Evolution Fresh, Inspired by Dannon, the new products will capitalize on Danone’s long history of making yogurt and the extensive reach of Starbucks, which has grown to more than 10,000 stores in the United States."

As the piece notes, "Yogurt is one of the hottest categories in food today, introducing new brands, flavors and permutations at mind-numbing speed, and shaking up traditional players like Danone and Yoplait, which is owned by General Mills and the French dairy cooperative Sodiaal ... Yogurt sales have grown quickly over the last decade. Packaged Facts, a market research firm, estimates that yogurt sales in the United States grew 6.6 percent, to $7.3 billion in 2012, compared with 2011, driven almost wholly by increased sales of Greek yogurts."

The products will start showing up in Starbucks stores next year, and in supermarkets in 2015.
KC's View:
It makes sense for Danone, which faces a lot of competition in the retail space, to have this kind of relationship with Starbucks - it adds an entire dimension to its business. And, it makes sense for Starbucks to work with Danone to fortify and expand on the Evolution Fresh juice business, which it bought a couple of years ago.

The question is, how afield can Starbucks go from its core coffee business before it starts to disenfranchise traditional customers? I'm not sure it is close yet, but I assume this is a conversation they have to be having.