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Reuters reports that "a growing number of retailers, including Target Corp., JanSport and Toys R Us Inc, are popping up this summer in neighborhoods, malls and college campuses across the United States to sell notebooks, clothes, bed sheets and other supplies as students prepare for a new school year.

"These pop-ups typically open in empty storefronts and sell smaller selections of popular items. They are a good way for retailers to increase shopping options during busy periods, test locations and promote their brand, retail experts say."

One practical concept of how the premise works: Beth, Bath & Beyond is opening pop up stores on or near college campuses and stocking them with linens and other dorm room essentials. The retailer can save as much as 80 percent of the cost of opening a permanent store, and can shutter the pop up store once it has outlived its usefulness.
KC's View:
Love the concept, and think it should be exploited by more retailers. Combined with a savvy use of technology that can create virtual stores, this idea can be a real winner.