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Meijer Inc. announced that it has launched a new service called Grocery Express, described as “a service that combines the convenience of online shopping with the ease, speed and attention offered by a personal shopper,” allowing customers to “select grocery and health & beauty care products online … and then have them delivered to their car at a designated location within the store's parking lot.”

The charge for an individual order is $6.95. The program also offers a $24.95 monthly subscription for unlimited orders.
KC's View:
It is the personalization of the service that intrigues me … and that potentially will be the differential advantage for Meijer. It is an interesting tactical move by an always interesting company.